How is VR Technology Changing Car Shopping Process?

...89% of consumers look for vehicle information online, we can say that various integrated mobile apps, including VR app for car dealership, online platforms, pricing and information websites and other digital channels (video marketing, online reviews and so on) can be a source of positive customer experience and can become sales drivers of future car dealership ...

People feel anxious or uncomfortable when visiting a car dealership:

• People dislike negotiation with a car dealer, especially aggressive selling;
• Women fell more pressured by salespeople to buy a car right away;
• All the surveyed feel they waste time, 54% would buy or sell a car without leaving home, and
• 42% would be comfortable to buy a car online without a test drive provided that they’d be given some assurances (such as money-back guarantee ...).

Več: How is VR Technology Changing Car Shopping Process?

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